Coming to Aotearoa · Bay of Plenty first

The registry
was for the baby.
This one's for you.

Mamawell is a wellness platform for New Zealand mothers — supporting you across the full journey. Conception, pregnancy, birth, postpartum, and loss. The fund, the care, and the community that should have existed already.

Who are you?

A mother and a provider? Sign up as a mother here, then register as a provider too.

Free to join. No commitment. Launching in Tauranga and the Bay of Plenty first.

Keep reading
01
Everyone asks if
the baby is sleeping.
'Is she sleeping?' 'How much is he feeding?' 'Is the baby okay?' The first question everyone asks when you become a mother is about the baby. They forget to ask if you are.
02
Your village
went quiet.
Week one: the messages, the meals, the visitors. Week six: silence. The village didn't stop caring. Life got in the way. Nobody knew what to do after the casseroles ran out.
03
Rest alone doesn't
recover a body.
Or a mind. Or an identity. What actually helps — the physio, the lactation support, the person who holds space while you process — is scattered, hard to find, and often expensive. It shouldn't be.
What we're building
A platform that puts
the mother first.

A personal wellness fund your whole village can contribute to. A curated directory of the care that actually helps. And a community that tells the truth about what this is really like.

The Fund
Your village,
contributing.

A personal wellness account your partner, family, friends, and employer can all pay into — just like a registry, but for your recovery. You decide how it's spent.

The Directory
The care,
found.

Curated, local providers — from physio to postpartum support to in-home care — all in one place. No more Googling at midnight. No more asking strangers on Facebook.

The Community
The truth,
finally told.

A corner of the internet where motherhood is spoken about honestly. No toxic positivity. No performance. Just the real stuff, with people who actually get it.

"
Most women don't have the support they deserve. Mamawell is being built to change that — starting in Tauranga, spreading across New Zealand.
Aana — Founder, Mamawell · Bay of Plenty, New Zealand
What's in the directory

Everything that makes you
feel held.

Not just clinical. Everything. The appointment you didn't know you needed. The hour that reminded you you're a person.

Pelvic floor physioPostpartum massagePerinatal counsellingAcupunctureLactation consultantPostnatal yogaPostpartum doulaNutrition supportBirth trauma therapyIn-home naturopathChinese medicineHypnobirthingOsteopathyBreathworkPostnatal Pilates+ much more

All accessible through your Mamawell fund. More added as we grow.

Launching in Tauranga · Bay of Plenty first

Be the first
to know when
we're ready.

We're starting in Tauranga and growing from there. Register now and you'll hear from us before anyone else.

No spam. Just a heads up when we launch.

For providers
Work with mothers? We want you.
Express your interest to be part of the founding provider directory when we launch in Tauranga.
Register as a provider ↗